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"A Tale of Two Industries," by Paul Zane Pilzer, Success From Home Magazine, November 2005. Page
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"The Perfect Storm of Opportunity," by Paul Zane Pilzer, Success From Home Magazine, December 2005.
The Next Millionaires, by Paul Zane Pilzer, Success at Home Magazine, published March 2005.
A vast amount of wealth is being created over the next ten years. Here's why--and how you can be a part of it.
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page 2 of 6 The Wellness Revolution Looking at the numbers, one might think that soon everyone in the United States will be overweight or obese—but this is not the case. As grisly as this situation is, it has also given rise to an entirely new and very positive economic sector. The 39 percent of the U.S. population who are not overweight include some 10 to 15 million Americans who are actually growing stronger, healthier and more fit as they age. These people represent a new and growing economic sector. They are primarily wealthy people who, as their financial situation improves, start looking for ways they can be healthier—and they’re doing it outside the medical establishment. They are going to fitness clubs, watching what they eat, taking the proper amounts of vitamins and minerals, and investigating supplements and other products that support their wellness. They are a growing sector of our economy who are eating and living healthier than anyone ever before in history. Today, for example, this sector spends over $70 billion per year on vitamins and food supplements. From vitamins and antioxidants to weight-loss products to health clubs and fitness coaches, all these expenditures belong to what I have called the “wellness” industry. I define “wellness” as money you spend to make yourself feel healthier, even when you’re not “sick” by any standard medical definition. Who are these people? Mostly baby boomers: prosperous people from the ages of 40 to 60. Baby boomers are the first generation in history that refuses to blindly accept the aging process. They are also a powerful economic force; they represent only 28 percent of our population—yet this group represents 50 percent of our economy. Until recently, marketing to baby boomers has been all about how to make them feel younger, how to help them remember what it was like to be young. Now it’s gone a step further. Today, boomers are starting to buy things that actually make them younger! And this industry has only just gotten started: Most people don’t even know such products exist, and as more boomers learn about wellness, the more the sector will expand. In 2000, when I first began to study this |
trend, I was stunned to discover that wellness in America was already a $200 billion industry. Today, only a handful of years later, it has already doubled to become a $400 billion business! By the year 2010, just five years from now, it will have become the next trillion-dollar industry. Network Marketing: Economic Wellness The real scope and impact of the wellness revolution goes beyond sheer numbers. It is more than a shift in our  state of health and well-being: It is a quantum shift in our fundamental expectations. We don’t just expect to live more years—we expect to live better years. This same shift in expectations is a strong contributing factor in network marketing as well. In the new economy, the sheer quantity of compensation is no longer enough. People today also demand a better quality of compensation. We don’t simply want money, we want lifestyle. Today’s workers understand that it doesn’t matter how much money you earn if you never get to see your spouse or children, or if you sacrifice your health for your work. This is a demand that didn’t exist in the past. During the Industrial Age, the question “Are you truly happy with your life?” would have been greeted by most as self-indulgent nonsense. “Happy?! What a question! I’m making money.” Today we want more. Our economy and living standards have grown to the point where we not only expect to make a living, but also expect to have the best possible experience living that life. We don’t want to have to sacrifice family for work, or vice versa. Just as baby boomers want to be younger and healthier, they also want to have the economic freedom to enjoy their continuing state of health. We don’t just want more dollars; we want better dollars. And there is one emerging form of economic enterprise that perfectly fits this description: network marketing. prev next |
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| PUBLICATIONS |
 The
Next MillionairesExplains how you can become of the the ten million new millionaires that will be created between 2006-2016. |
 The
New Health Insurance SolutionHow to get cheaper, better health insurance from birth to old age without an employer plan. |
 The
NewWellness Revolution How to make a fortune in the next trillion dollar industry--preventative medicine and wellness. |
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 New
York Times BestsellerGod Wants You To Be Rich Explains how our economic system is based on our biblical heritage, and you can prosper materially and spiritually. |
 Fountain
of WealthAward-winning 6 CD (or cassette) audio series explains the new opportunities for creating wealth in the 21st century. |
 Other
People's MoneyPilzer's first book, exposing the S&L Crisis and the history of savings in America. |
 Unlimited
Wealth Pilzer's seminal work explaining how we live in a world of unlimited physical resources because of rapidly advancing technology. |
 The
Next TrillionWhy the wellness industry will exceed the $1 trillion health care (sickness) industry in the next ten years. |
 Real Estate
ReviewCollection of articles on the guidelines for success in commercial real estate investments. |
 The
Wellness Revolution How to make a fortune in the next trillion dollar industry-- preventative medicine and wellness. |
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